Dive into the virtual world of YouTuber
Youtuber
is a profession that is currently loved by many people, but what if the
YouTuber is a two- or three-dimensional character like anime (Japanese cartoon)
who moves like a human ?. Virtual YouTubers, that’s how people call YouTubers
who use two or three-dimensional characters (Avatars) on their YouTube
channels. Virtual Youtubers have become popular in recent years.
In
2011, to be precise in June, a vlogger from Japan who lives in England, Ami
Yamato uploaded a video of himself using a 3D virtual avatar that can talk to
the camera which is the beginning of this Virtual Youtuber. Last year, anime girl and virtual YouTuber Ai Kizuna made a name
for herself online. With a million subscribers, Ai Kizuna might be the most
successful virtual YouTuber in Japan at the moment. When Kotaku first profiled
her last spring, she only had 200,000 subscribers. [1]Youtuber’s virtual popularity
began in November 2017 which was popularized by Kizuna Ai who is a Virtual
Youtuber from Japan who debuted at the end of 2016 and in just 10 months he has
reached 2 million subscribers on the YouTube platform due to the popularity of
Kizuna Ai, Virtual Youtuber has become a trend in Japan so there are More than
4000 Virtual YouTubers are active in mid-2018.[2]
There
are two ways if you want to dive into the virtual world of Youtuber, the first
is through the agency and the second is to start yourself or so-called
independent (indie). Currently, many virtual Youtuber agencies even have
branches in various countries. Several large agencies such as HoloLive,
NijiSanji and even one of the Indonesian agencies Maha5 (Maha Panca) are some
of the agencies that have launched many of their talents into recognition by
the world. HoloLive, for example, has given birth to 5 generations in Japan
with a total of 32 members, 2 generations in Indonesia with 6 members, and the
first generation English branch with 5 members.
Kizuna Ai is still the "queen" virtual YouTuber where his two
channels, A.I. Channels and A.I. Games, ranked first and second.[3]
One
of its members is Gawr Gura who can reach one million subscribers in just 37
days after debuting on September 13 and currently has reached 2 million
subscribers. Joining an agency is not easy, many conditions must be met as a
virtual YouTuber candidate, such as devices that must be truly adequate, but
several agencies facilitate their talents with their gift devices, which is why
joining an agency is very important to support a virtual career. Youtuber.
In
addition to an adequate device, a virtual YouTuber must also be able to think
about the content he wants to broadcast, as well as several other requirements
such as being able to speak English / Japanese or a language that suits his
audience or audience. The figure behind the moving 2D / 3D characters has a
different story compared to the characters they display. Behind the scenes of a
virtual Youtuber, there is someone we can call a voice actor whose job is to
fill the voice of the character he uses. Not only filling in thevoice, but a
voice actor from a Virtual Youtuber must also have a talent that can attract
the audience and they must also be able to adjust to the role of the characters
they use.
Sometimes
they choose not to reveal their identities, there are those who for reasons of
fear of being disappointed by the expectations of the audience so that they are
afraid of getting threats or other unpleasant things so they choose to keep
their identities a secret. Virtual Youtuber is an interesting job to pay
attention to, especially in the modern era, it is possible that there will be a
virtual world in the future and a Virtual YouTuber is also a human, no matter
how they look behind these animated characters, we must always support and
appreciate their efforts. In entertaining their audience in the context of
their distinctive content.
REFRENCES
Ashcraft, Brian. (2018)., ‘Invasion of The Virtual Anime Girl
YouTubers.’https://kotaku.com/the-invasion-of-virtual-anime-girl-youtubers-1821940758
D, Tanto. (2017)., ‘Puncak Tren? Lebih Dari Seribu Akun Virtual
YouTuber Terdaftar Di YouTube!’ <https://www.kaorinusantara.or.id/newsline/107776/seribu-virtual-youtuber-terdaftar-di-youtube>
Puspitaningrum, Dwiana Rachmadewi, and Arie Prasetio,
‘Fenomena “Virtual Youtuber” Kizuna Ai Di Kalangan Penggemar Budaya Populer
Jepang Di Indonesia’, Mediator: Jurnal Komunikasi, 12.2 (2019), 128–40
<https://doi.org/10.29313/mediator.v12i2.4758>
[1] Brian. (2018). Ashcraft,
‘Invasion of The Virtual Anime Girl YouTubers.’ https://kotaku.com/the-invasion-of-virtual-anime-girl-youtubers-1821940758
[2] Dwiana Rachmadewi
Puspitaningrum and Arie Prasetio, ‘Fenomena “Virtual Youtuber” Kizuna Ai Di
Kalangan Penggemar Budaya Populer Jepang Di Indonesia’, Mediator: Jurnal Komunikasi, 12.2 (2019), 128–40
<https://doi.org/10.29313/mediator.v12i2.4758>.
[3] Tanto. (2017). D, ‘Puncak Tren? Lebih Dari Seribu Akun Virtual
YouTuber Terdaftar Di YouTube!’ <https://www.kaorinusantara.or.id/newsline/107776/seribu-virtual-youtuber-terdaftar-di-youtube>.



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